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Ingredients and categories to watch for dietary supplements in 2025: vitamin B12, beet, hydration...

Mar 24,2025

Vitamin B12, the traditional nutrient is experiencing a market renaissance. According to SPINS and Nutrition Outlook data, vitamin B12 has helped the vitamin to rank among the top 25 functional ingredients in mainstream multichannel. In the 52 weeks ending October 6, 2024, its sales grew from $292 million to $301 million, a 2.9% increase, according to the data. Vitamin B12 was also among the top 25 functional ingredients in the natural channel, with sales growing 7.2% to $207 million. The ingredient's growth was particularly pronounced in the cognitive space, where sales grew 173% in the multichannel and 30% in the natural channel.
Ingredients and categories to watch for dietary supplements in 2025: vitamin B12, beet, hydration...

Vitamin B12, the traditional nutrient is experiencing a market renaissance. According to SPINS and Nutrition Outlook data, vitamin B12 has helped the vitamin to rank among the top 25 functional ingredients in mainstream multichannel. In the 52 weeks ending October 6, 2024, its sales grew from $292 million to $301 million, a 2.9% increase, according to the data. Vitamin B12 was also among the top 25 functional ingredients in the natural channel, with sales growing 7.2% to $207 million. The ingredient's growth was particularly pronounced in the cognitive space, where sales grew 173% in the multichannel and 30% in the natural channel.

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The company focuses on vitamins, amino acids, plant extracts, sweeteners and other series of products, which have been widely used in food, health food, cosmetics, feed, veterinary medicine and other industries.

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Henan Liyin Biotech Co.,Ltd

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As a specialized supplier of human nutrition and animal health products ,the company focuses on a range of products including vitamins ,amino acids ,plant extracts ,and sweeteners,which are widely used in industries ,such as food ,health supplements,cosmetics ,feed and veterinary medicine .

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